Choice Forward x Sanvello
In 2020-2021, Choice Forward partnered with Sanvello, a cognitive behavioral therapy (CBT) mental health app by UnitedHealth Group. We are created exclusive "Mood Booster" videos focused on wellness & gardening for the platform.
“Marcus and his team helped bring so much joy to our members. Not only was the content exactly what we’d hoped for, but working with them was an absolute delight. We couldn’t ask for better partners in improving the lives of our clients.”
Kelton Wright, VP of Content and Production at Sanvello
Social Media Collaborations
Examples of past work
#BetterIsOutThere REI Membership Campaign 2022, March-December 2022
I teamed up with REI to share the various benefits of their membership program with one TikTok per quarter for the year of 2022.
In this two-video mini-series with Ferry-Morse on IG and TikTok, I documented my experiment of planting organic seeds and then transplanting the seedlings. 15 of my 18 seeds germinated, and I moved them to larger planters!
Fare House Farms Tour, February 2022
I toured Fare House Farms, a Freight Farms facility, to show how this technology grows food from seed to mature plant in this TikTok video. While we all can recognize the inimitable power of the sun and soil, this technology can bring fresh food to places without adequate green space.
#OptOutside Twitter Campaign, July 2021
I worked with REI to encourage people to spend time outdoors this summer. Through a Twitter thread, I shared why my garden is the perfect way for me to recharge.
Sponsored Instagram Campaign, April-May 2021
I teamed up with the iconic Fiskars to show people how to start growing their own food at home. In this two month campaign, I demonstrated how to prepare soil & get to planting through Instagram Reels tutorials.
Sponsored TikToks, April 2021
I worked with Chipotle to create this tutorial on how to compost a Chipotle burrito bowl! The restaurant chain advocates for sustainability and environmental consciousness, so I showed how customers can reduce their waste in this fun video.
Greatist Presents: Mindfulness with Marcus
NYT Cooking - Story Contribution
I contributed a tutorial on how to grow and herb garden at home for the New York Times Cooking IG. This was a fun way to share what I know and connect with a new audience. Watch the tutorial here.